"The medium is the message" is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in any message it would transmit or convey, creating a symbiotic relationship by which the medium influences how the message is perceived.
Marshall McLuhan also coined the phrase 'the global village', declared that 'the medium is the message', and he described what we now realise is the internet, 30 years before it existed.
Yet, McLuhan also warned of an 'age of anxiety' and the loss of privacy in the age of electronic media.
Now, at a time when our work, social and family lives are governed by media and interconnectivity, what can we learn from examining McLuhan's message? And where are we heading in the digital era?
In June 1977 Marshall McLuhan visited Australia and was a guest on Monday Conference, a live ABC television show hosted by the unflappable Robert Moore. The ABC has recently unearthed this footage, which remained in the archives for 34 years. As you’ll see, many of the ideas debated are just as relevant and contentious today.
Watch The video below :